Friday, April 2, 2010

Swadeshi Apnavo

People are more attracted to brand names these days. Starting from the lower middle class to the high profile people are opting for the brand names rather than going for any local or not so familiar products. they generally believe that the quality is assured along with the name. But is it really the case ? I mean do the famous brand company products come with the good quality for which they are costing too much ? Is it really worth spending too much money for a product just because of the brand name ? What if any local company provides the same quality product with the same cost or lesser than that ?

Today the scenario is that the foreign companies are making money while the local companies are loosing their business. Can you recall the "Swadesi movement" ?

The Swadeshi(Hindi: स्वदेशी) movement, part of the Indian independence movement, was a successful economic strategy to remove the British Empire from power and improve economic conditions in India through following principles of swadeshi (self-sufficiency).

"Swadeshi is that spirit in us which requires us to serve our immediate neighbours before others, and to use things produced in our neighbourhood in preference to those more remote. So doing, we serve humanity to the best of our capacity. We cannot serve humanity by neglecting our neighbours"

In the final words, if we can avail the same quality product from a local or Indian company why to choose foreign product ? Let the domestic product companies grow instead of such foreign companies.

Take an example, Instead of using a LUX soap go for Hamam or Moti. Instead of Arial go for a Hena,Sasa,Nirma. Instead of Cello products go for Nilkamal. Instead of a Videocon or Whirlpool go for a Godrej product. Instead of Fair and Lovely go for a Vicco Termeric. There are many such examples to give. And last but not the least go for a Tata vehicle. Go for a Bazaz vehicle.

Let us start the same "Swadwshi movement" again to save our country , economy and our people. Please join your hand in the movement and spread the message ahead.

Sathi hath badhana.

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